Media delivery options have expanded considerably during the digital era. College students now watch TV and movies on laptops, while many of their parents ditch the cable box for a home theater PC. Some people pay for their media as monthly utilities, while others graze across a vast landscape of electronic offerings, selecting their choices a la carte. With each passing year, more people watch what they want, when they want, and increasingly, where they want. All of this adds up to a revolution in media distribution, affecting every aspect of commercial popular culture, from industry practices to audience consumption and re-use. Yet, strikingly, media scholarship pays far less attention to distribution than any other aspect of popular media.
Jointly presented by the Carsey-Wolf Center’s Media Industries Project and the Arthur N. Rupe Chair in the Social Effects of Mass Communication, this one-day conference will stimulate fresh research on media distribution by bringing together scholars, critics, and industry practitioners to explore diverse aspects of the digital distribution revolution, including new technologies, creative labor, media strategy, and corporate structure.