Wayfair’s biggest challenge was simple–they didn’t have reliable customer data that was easy to manage. With tens of thousands of B2B accounts and an untold number of individual customers, Wayfair had a pressing need to be able to sort through this data to better serve their current and future client base.
By leveraging their existing phone system and CRM, Wayfair didn’t have to change anything about the systems they already had in place, they simply had to implement Tenfold to act as a bridge between the two.
