Breakout Session 2
Audience segmenting, engagement and finding solutions for target audience needs—This breakout session is requested by many conferees who are asked to address needs of new or additional audiences and want to know more about how successful practitioners and practice can do so. How do we determine priorities, engage and meet needs of groups not before targeted, and create, build, integrate and sustain programmes?
- David Kneebone, IEC Hong Kong, co-moderator
- Arlene Stephen, TTSEC, co-moderator
- Janete Nel, ASISA, resource