PSFK 2017: Brands Should Speak To Young People As Citizens, Not Just Consumers

Name: PSFK 2017: Brands Should Speak To Young People As Citizens, Not Just Consumers
Uploaded: 2017-07-26T10:04:29-04:00
Duration: 15 min 34 s
Channel: PSFK
Description: Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious…

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious…