Original music, heartfelt interviews and cinematic videography come together in this video for Peabody Institute at Johns Hopkins University—one of America’s most revered music conservatories. Peabody asked UPBrand to tell their story to prospective students and reflect the pride of its community of faculty, artists, alumni and performance ticket buyers.
The video needed to honor the history of the Conservatory while emphasizing its commitment to developing professional musicians for today’s world. Another challenge was to convey the deeply-held emotions of the students and faculty who dedicate their lives to music and the pursuit of excellence.
UPBrand worked with a team of three videographers over a period of days to capture the vibrancy of classrooms, practice sessions and live performances. Students, artists and faculty spoke expressively about what a Peabody education means to them. One of their doctoral candidates, along with other students, composed, performed and recorded an original and moving score. The result was a video that resonates. It expresses the mission of this historic conservatory to educate excellent musicians who can thrive in the modern world.