The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.
The new 6th edition includes a dozen fresh new examples of success. I’ve also updated many of the existing case studies that appear throughout the book. I’ve added sections on some of the important new services that have emerged since the previous edition including Facebook Live and Snapchat.
I also revised and streamlined the book to make it more readable. To be honest, it got a little bloated over the past decade. I removed a bunch of content that just wasn’t important enough. The biggest such change was the elimination of the chapter on mobile marketing. It may seem radical to get rid of the chapter on the marketing aspect of reaching people via mobile devices and mobile applications. These days we’re using our mobile devices more than ever. But that’s precisely why I cut the chapter. Mobile marketing is now so important that it seemed odd to dedicate just one chapter out of twenty-four.