There's a great rush to get to the cloud. But, effective cloud sales present three key challenges.
1. People don't want to buy Cloud service they want to own the business outcomes those services deliver
2. People don't buy the way you sell
3. You cannot grow your business fast enough or cost effectively the way we are doing it today
David Ednie, CEO of SalesChannel, introduces the ideas necessary to get past these three challenges and grow your cloud-based sales.