In love and in art, nothing’s more impactful than that first and last impression. Nobody knows it better than a filmmaker. That’s why the title sequence is so important. Setting the stage or sealing the take-away message, a great title-sequence finesses them both.
The title sequences we created for Marvel Studios’ Guardians of the Galaxy Volumes I & II, are prime examples. When Writer/Director James Gunn shaped the openers for both films, he did so with type and titles front of mind. “He literally wrote each opening sequence as a bed for main titles,” says Executive Creative Director Erin Sarofsky, “which is a rare and wonderful thing. Walking into something that is already well thought out is completely different than being told, “I don’t know! Show us some cool stuff and we’ll pick.” Totally different.””
While not a typographer or a traditional designer, Gunn had a very specific point of view about the design for each title sequence, and the vision for how he wanted these to work. For both films, each bit of type serves a different purpose. Whether crediting makers and stars, or announcing the name of the film, the typography’s look, feel, tone and timing had to change to fit seamlessly into the Galaxy’s universe.