Agency: Dentsu One (China)
Director: Tom Ke, Ryan Zhang
To celebrate the 30th anniversary of the birth of Acura, and to match up the big launch of new super car Acura NSX, Acura invited the legend of F1 – Ayrton Senna to the launch event to witness the important moment – the birth of the new generation of NSX.
At the launch event, the “resurgent” Senna came from past in the old NSX. He let audiences know the amazing history of Acura through his dialogue with Yasuhide Mizuno, the executive director and minister of Honda China, and revealed the new Acura NSX.
Behind the scenes, BITONE successfully completed the challenge and brought the legend Senna back to life with the most advanced digital actor and holographic projection technology, presenting an unprecedentedly amazing visual feast to the world.