in the next couple months we will be featuring all of the web films we created for Callaway here on our blog. each monday we will have a different personality, film, and a featured tool that helped shape these pieces.
april 25th // alvaro quiros + the kessler crane
may 2nd // stuart appleby + lens pro to go
may 9th // morgan pressel + apple boxes
may 16th // annika sorenstam + steadicam zephyr
may 23rd // trevor immelman + smallHD DP6
may 30th // ernie els + manfrotto monopod
june 6th // gary player + cinevate atlas LTS30
june 13th // phil mickelson + zacuto z-finder
june 20th // composite film
our biggest challenge for each of these films was to try and share a glimpse of what each player is like off the course. every player we would be working with had done countless interviews, they were all quite accustomed to the media, and countless pieces had already been put forth featuring them.
to tell an original story for each we really wanted to dive into what shaped them as golfers, their beliefs on the game, and who they are when they aren't golfing. what was really fascinating to discover was just how many players we encountered that had developed much of their signature playing style through overcoming obstacles when they first started out. alvaro, as an example, started out with his fathers clubs which were much too big for him. through this he developed the ability to swing faster and launch a ball further than just about anybody else in the game.
what struck us about alvaro was his affinity for so many sports as well as his youthfulness and vibrancy. our aim was to capture that in everything we did for his film. from the soundtrack (fast and upbeat), to the color palette (thick, warm and saturated), the compositions (more abstract and rule breaking), to the camera tools (proportionately much more steadicam and crane) everything was done to reflect the energy and edge we saw in him.
from tatjana, our art director
knowing that this golfer came from Cadiz, Spain and was touring a very different landscape and environment throughout his career – this made our film about him embody a completely different look and feel.
our questions and the narrative allowed to take shape in terms of how alvaro had to make a significant decision in his life about his love for sports in general. he had to decide between his love and culture for the obvious choice of soccer vs. this new north american sport golf. as we found out; it was his father’s guidance that helped him take the route of a career that would serve and last him his entire life – which is why he is captured in various shots throughout the film.
the other major thing about alvaro besides his warm character and outgoing personality was that he truly understood the meaning of being on your own in this type of sport. compared to his earlier experience with europe’s favourite game soccer, he knew the value of having a good team to rely on – but golf propelled him further to be more individualistic in his skillset, we were able to capture this in some of our more epic crane shots of him T-ing off.
featured tool // the kessler crane KC12
throughout the callaway series we often wanted a way to get the grandeur of a crane move or the unique perspective of an overhead shot, but timing was always an issue. our time was so tight with each player and we wanted to keep things moving quickly to really get them into a rhythm that we were never afforded the ability for long setup times. our first couple spots (Mr. player and ernie) were shot with less of these more advanced tools partly because of the concern of being slowed down and losing flow (the other part being that the crane didn't fit the tone of these players as well). we actually introduced the KC12 on the alvaro shoot and with the tool-less configuration we were able to have the crane setup by a PA in less than 30 minutes out of the box at the beginning of a shoot, and often less than 10 minutes from there on in.
our general workflow for the KC12 was to have a PA assemble it in the morning, often into two to three pieces, and then transport it throughout the day on a utility golf cart. from some setups we used the crane on the tee box as well as the green and simply carried it with two people fully assembled from one location to the other.
what the KC12 added was an entirely new level of production value and a completely different way of seeing things. the last shot of this alvaro film is a perfect example of how we can have a high impact shot, really place alvaro within his surroundings, and accomplish it on the first take with very little time needed.
the soundtrack is an instrumental version of the ravishers track 'keep you around', licensed through WE (with etiquette).
client: Callaway Golf
agency: Eleven Inc.
director: rob bagot
producer: jeff pakosta
art director: tatjana
cinematographers: justin, joyce
gaffer: tony edgar
special thanks to brett and kiri carlson as well as sarah sakamoto for their help on this shoot. another thanks to brett and kiri for all of the photos they provided for this post.