Al-Jood Exhibition is as distinct in the world of Arabic calligraphy as night and day. It is a story that refreshes the human values and morals, the need for charity and giving out to the unfortunate and the poor that live among us. The idea of Al-Jood (Generosity) is inspired by the saying of Ibn Abbas, one of the companions of the Prophet of Allah (peace and blessings of Allah be upon him) who reported that "The Prophet of Allah (peace and blessings of Allah be upon him) was more generous and kinder than the wind with rain." The inspiration is visualsed in the form of thirty unprecedented calligraphy pieces each of which is a verse from the thirty Juz (parts) of the Holy Qur'an. These thirty verses from the Qur'an emphasize on charity and generosity. Followed by an auction on the opening day, Al-Jood exhibition truly reflects the philosophy and concept of its source of inspiration; as all the money raised goes to the charity organization ROTA (Reach Out to Asia) for social development, reconstruction and educational work in underdeveloped areas and areas that were struck with natural disasters in Pakistan.
Concept & DP: Hammad Iqbal
Assistant Cameraman: Mansoor C. K.
Script & Narration: Mukhtar
Storyboarding: Hammad Iqbal, Fayez Farooq, Mansoor C. K.
Editing & Post: Hammad Iqbal, Mansoor C. K.
Grading: Hammad Iqbal
Audio: Hammad Iqbal, Mansoor C. K.
Assistant Lighting Unit: Fayez Farooq, Abdul Kareem Santillan
Guests: Abdussalam Al-Basiouni, Abdullah Al-Mullah, Sabah Al-Arbilli
Panasonic GH1 (hacked)
Canon FD 50mm 1.4
Multiblitz tungsten lights