For help creating the Sailing Challenge App, ASA turned to longtime sailing enthusiast, visionary and founder of Atari, Nolan Bushnell. Bushnell’s new educational software development company, Brainrush, worked with ASA to develop this breakthrough educational video sailing game, using a teaching technique Bushnell refers to as “gamefication”. He says, “ASA’s Sailing Challenge combines video gaming technology and educational software, incorporating real brain science in a way that will fundamentally change how people learn how to sail.”
