Director: JP Frenay
Creative Director: Mischa Rozema
Sound Design: Echolab
Post-production: Condor Brussels
Executive Producer: Ania Markham, Jules Tervoort
Producer: Annejes van Liempd
Agency: Nike Brand Design EMEA
A new addition to the PostPanic international roster, Jean Paul Frenay's first project for the Amsterdam-based studio is directing a new retail film for Nike Brand Design.
A photo-realistic mix of motion graphics and 3d, the minute long spot introduces the new Nike Mercurial Vapor Superfly football boot and specifically highlights the various technical features within the product.
This was also a great opportunity to work with Gavin from Dublin's Echolab on the sound design, someone both JP and PostPanic had been dying to find an excuse to work with.
The retail film will be broadcast in Nike stores worldwide.