Find out more here: jumbla.com/work/yarra-trams
This web video for Yarra Trams was originally intended to inform commuters about maintenance work on St Kilda Road. However, it soon evolved into a more general public information film for travellers across Melbourne.
The video features simple yet true-to-life line drawings to help the viewer understand how service changes might affect them, which is reinforced by the main character’s typical tram journey. Voiceover guidance and visual clues also offer insight into where service information can be found.
• Service Type: Web Video
• Client: Yarra Trams
• Animation Type: 2D, 3D, Animation