LIGHT is TIME | CITIZEN

TIME IS LIGHT and LIGHT IS TIME

We found inspiration for the CITIZEN installation through the pedagogical watch-making process, arriving at the concept “LIGHT is TIME.” In the essence that the vast history of the astronomical universe, born and created with light, is but a chronological sequence of time.

LIGHT IS TIME

CITIZEN's philosophy to create “watches for all citizens” is the challenge set in light of the concept where “time changes by light.”

In accordance with the concep, We designed an installation capturing light and time. At the Triennale di Milano Exhibition Hall, as a part of the 2014 exhibition, is a space filled with 80,000 “base-plates”, found in all watches. From this mass of mechanical components, highlighted by light, three distinct volumes are >excavated< for circulation and to exhibit everything from CITIZEN's first pocket watch through to the latest satellite watches. "LIGHT is TIME"—is a return and an intepretation of time's origin and connection to light. The "LIGHT IS TIME" installation, at the Triennale Design Museum, received two accolades from the 2014 selection of Milan Design Awards: BEST ENTERTAINING AWARD: "The project that succeeds in involving the audience in an emotional dimension of entertainment, in close relation with the unique features of the product." BEST SOUND AWARD: "The project that best utilizes sound as a vehicle of communications in support of the conceptual and scenographic aspects, overwhelming and surprising the public."

MOVIE: HIROBA Co., Ltd.

INFORMATION:

ARCHITECT: TSUYOSHI TANE + DORELL.GHOTMEH.TANE / ARCHITECTS

CONCEPT: DESIGN TSUYOSHI TANE

PROJECT ARCHITECT: MATTHEW NOWICKI

PROJECT TEAM: MARIE KAWATA

TECHNICAL DIRECTION: LUFTZUG

PROJECT COORDINATION: IXI CO., LTD.

PRODUCER: ADK

CONSTRUCTION: XILOGRAFIA

STATUS: COMPLETED

LOCATION: LA TRIENNALE DESIGN MUSEUM | MILAN, ITALY

DATE: 2014

TYPE: PRIVATE

CLIENT: CITIZEN WATCH CO., LTD.

PROGRAM: INSTALLATION