Maintaining inventory has become closely linked to how our books are produced. Marketing/sales and design/production are collaborating more than ever to produce quality books in a very timely and cost-effective way. How do you develop and implement a strategy where digital printing becomes a primary manufacturing option and is also financially viable for your press? In this session, you’ll hear from experts on how best to produce your book to maintain inventory most effectively for marketing, sales, and distribution.
Chair: Sylvia Mendoza, Design and Production Manager, University of Virginia Press
Panelists: Martyn Beeny, Marketing Director, Cornell University Press; Jill Shimabukuro, Design & Production Director, University of Chicago Press