These are individual pro athlete videos from the HH {Lifted} DVD that I produced and directed in 2003. The DVD was inserted in ski and snowboard magazines across the world and offered for free on the HH website. I was the producer and director. My friend Kris Ostness was the editor. The objective was to show who the athletes were outside of their sport. I believe consumers don't invest in athletes and their products until they know them as individuals. So the brief was to film the riders story outside of skiing or snowboarding, then cut to an action segment. I like these edits better than the main feature.

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