Game-changing Innovations for Women is a promotional web video produced for ICRW, a Washington, D.C. international development organization that focuses on women and research. The video highlights the first event in a series hosted by ICRW by combining video footage, photos and text with graphics and music. The video was used to create excitement for the year-long lecture series on the future of women and global development. Development staff and the president's office at ICRW used the video to solicit sponsorships for future events in the series. Online strategy and viral marketing was also developed to promote this video on ICRW’s website, e-mail newsletter, Twitter, Facebook and other non-profit organization’s websites and blogs.