Process video including Research and Ideation.
More about the project: vimeo.com/229727346
The base of the project were user insights and problems which lat- er got catalyse towards a brand specific solution. This solution con- centrates on empowering people in having new mobility experiences that are curated and prepared in advance. Furthermore BMW Xplore focuses on new seamless ways in personalizing the vehicle set-up as well as how this could support people in daily scenarios. In order to remember or even contextually create experiences the mobility ser- vice connects users to new empowering tools that unite both physical and digital design.