To 1-up its already tight relationship with the gaming community, Stride created the awesomely retro shooter game from the future Cowbots 2010! The game's mission was two-fold: 1) Save the McMooley's farm from herds of mad, robotic cows 2) Save the foundation of modern gaming as we know it—the classic video arcade. WTF? How did a game suddenly become life and death for arcades at large? Here's the sitch:
Arcades everywhere are closing. As part of the ridiculously philanthropic initiative to Save the Arcades, Stride enlisted gamers to play heroes in real life. Facebook, Twitter and banner ads sent fans to savethearcades.com to submit the name of their fave struggling arcade and reason why it should be saved. Stride narrowed the submissions down to four finalists and then urged gamers to play Cowbots and donate points to one arcade of their choosing. The arcade that ultimately racked-up the most fan-donated points was awarded $25k (in quarters of course).
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