The world is changing – for better and for worse. In San Diego, we know we can change it for the better and enjoy life in the process.
It's time we took our story into our hands. We're not Silicon Valley. We're not Los Angeles. And we're not Denver, Austin or New York. We're San Diego...and there's never been a better time to own our story.
Introducing San Diego: Life. Changing., a campaign about real people who have chosen San Diego and have changed the world and upgraded their lives along the way. This is #SDLifeChanging.
Video footage courtesy of: San Diego Tourism Authority, San Diego Association of Governments, City of Carlsbad, Stone Brewing Co., Red Door Interactive, Fab Lab, Inova Drone, IDW Publishing, Makers Quarter, ViaSat, Mission Brewery, Moniker Commons, Qualcomm, The Scripps Research Institute, San Diego County Regional Airport Authority, Alexandria Real Estate, Taylor Guitars, Point Loma Nazarene University, Underground Elephant, Salk Institute for Biological Studies, Rowlbertos Media and others.