In this video, Moultrie Patten (Walt Kupfer on "Northern Exposure") tells the story of how Hewlett Packard asked Group Mojo to harness the “you + HP” brand advertising to create a marketing experience that would persuade consumers that printing photos at home was easy and quality was as good as a photo lab’s.
Mojo leased a 10,000 square foot facility in Portland’s art gallery district which was turned into an art gallery and production ground zero.
At the heart of “Your Best Shot” were the real-life, hands-on accounts of consumers using HP digital photography products.
Mojo documented the whole process, shooting interviews on location. The culmination of the project resulted in the art gallery event.