It's all about the love! Steve Weiss and Jens Bogehegn cruise around the NAB 2011 show and talk to friends and competitors. Yes, we are all in the same game and it's about choice and filmmakers having the best tools in their kit. And as Steve so eloquently put it, "There's an ass for every saddle." It's not about the's about the people. Special interview with Joseph Jang of Cineroid (Seculine Co. Ltd.)

Special appearances by: El Skid (Robin Schmidt), Philip Bloom, Vincent Laforet, Eric Kessler, Tonis Liivamagi (LCDVF- CEO), Kan Yeung (IKAN Inc.), Dennis Wood (Cinevate Inc.), Steve Rushworth (Genus), Thomas Roberts, Vu Bui, Garrett Brown (inventor of the Steadicam), Dan Chung (DSLR News Shooter), Christel Cornilsen (Birns & Sawyer Inv.), Robert Primes ASC, Rodney Charters ASC, Mick Jones, Steven Manios (Manios Digital), Jehu & Misa Garcia (JAG35).

Created by Steve Weiss. Shot and Edited by Edi Schneider. Title Timelapse by Philip Bloom & Eric Kessler. Music: Nat King Cole - LOVE). Zacuto USA & Schneider Productions.

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