While many of Vimeo's clips are artistic and esoteric, this video is a real world example of how the new AF100 handles punchy, fast-moving, hard-sell advertising. I used Panasonic's AF100 to shoot the latest HDTV campaign for Eat 'n Park, a Pittsburgh based chain of restaurants. In one 10 hour shoot day, we had to set, light and stage a sequence inside the company's test kitchen. This included several food shots of strawberry pies. The second half of the day was used to film "customer testimonials" and customer interaction with country singer and company spokesperson, Sarah Marince.
The shots inside Eat 'n Park's test kitchen were lit with 3, 1200 watt Arri HMI's located outside the kitchen's windows. To create a warm feel of early morning sunlight, we put CTO gel on the HMI's. The interior fill light was from 12" x 12" daylight balanced LED panels. I manually set the AF100's color balance to 4700K to keep the warm feel without going too yellow or orange. Most of the kitchen scenes were shot from a Fisher 10 crab dolly. For the pie cutaways, I mounted my AF100 on a small, homemade tabletop dolly with skate wheels. I used my Olympus 14-35mm F2 lens for the wide and medium wide shots and an older Canon 85mm F1.2 FD lens for close-ups.
A few of the in-restaurant scenes were filmed from the Fisher crab, but for most I used a Manfrotto mono-pod. This created a more spontaneous and unpredictable feel to the back and forth dialogue. Most of these scenes were shot with a EF series, Canon 24-70 F2.8L lens, wide open at F2.8. (I can't wait for the new Birger lens mount!) All the in-restaurant footage was lit with clean HMI's outside the restaurant and LED panels and white bounce cards inside. We changed out the warm white CFL bulbs for 5000K lamps. The camera's ISO was set at 400 for the entire shoot day. I used the AF100's 5600K color preset for all the in-restaurant scenes. All the footage was recorded in-camera to SD cards.
The second portion of the video is a movie theater ad that plays between shows in hundreds of theaters in Western Pennsylvania. I shot this simple on-camera delivery spot at the end of our shoot day.