Here's a look at the denim wash house at Saitex, a cleaner denim factory where Everlane denim is made. Washing jeans for a nice look and "hand-feel" typically uses a lot of water -- but Saitex recycles their water. The recycled water is so clean that Everlane CEO Michael Preysman actually drank it on camera for us -- which you can see on Everlane's site.
Directed by Najeeb Tarazi
DP – Boyd Hobbs
Produced by Everlane
Colorist – Kris Smale @MPC
Music – Woman Is A Word by Empress Of