We need to create a compelling value proposition to have potential clients adopt our cloud services. We cannot put the onus on the customer to figure out how our services can help them.
We need to answer two questions:
• What are the key business challenges facing your target customers?
• What is the problem for which your Cloud Services are the solution?
When we answer these questions we can begin to market our services as the solutions for two things:
• Problems potential customers don’t want
• Results potential customers aren't currently getting