The new reality of membership is that our members are consumers. We must focus both the mindset and service delivery model of the association to serve a transaction-oriented consumer mentality while retaining the feeling of belonging that supports member engagement and retention.
Pundits tell us the membership model is dead. They also tell us that young professionals prefer to sit in a closet and text each other rather than interact face-to-face. Poppycock.
While it's true the world has changed, as it always does, membership organizations continue to thrive in Canada and around the world. The successful membership organizations combine the attributes of a welcoming club of peers with a business-focused consumer service delivery model and mindset.
This webinar addresses the challenge and opportunity of attracting and retaining members in a consumer oriented culture.
