The campaign, Jillz Loves Football, used the 2010 World Cup in South Africa as a unique catalyst to target a predominantly female audience. What was the secret behind the success of this campaign? Sex? Sure...always has always will. But it takes more than a hot body to make a campaign a success. Responding to the female perspective Pink and Poodle created the Jillz Loves Football platform: a direct protest to FIFA's man-made ban on player's removing their shirts during goal celebrations.
Jillz Loves Football was bombed as the best WK campaign of 2011 by Top of the Pop and received an ADCN nomination for best integrated campaign 2011.
Agency: Pink and Poodle Amsterdam | Client: Heineken Netherlands | Strategy: Wencke van Amstel & Wouter Boon | Creative concept: Wencke van Amstel | Art direction: Wencke van Amstel & Daniel Samama | Copywriting: Gert-jan Munk & Tim de Waard | Account management: Marieke de Klein & Debra Al | Project management: Swantje Hoppe (tvc, photography & general) & Suzan Fluitman (online) | Photography: Ram (Umsjatka) | Photo image editing: Jan Hibma
Web: Wencke van Amstel (design) & MediaMonks | (production, consultancy, interaction design) | Influential marketing: Rocco Stallvord (We Are First) | Executive producer: Swantje Hoppe | Service production: Cyclone Films (South Africa) | Director: Wencke van Amstel & Marc Kubbinga | Editor: Martin Heijgelaar | Music: Steve Johnsen & Joep Beving (Massive Music Amsterdam) | Sound studio: Nick Smith (Wave Studios) | Post-production: Hectic Electric
Check out more of our creative work at pinkandpoodle.com