When you’re in Melbourne or Sydney or one of Australia’s major cities, waiting for your morning coffee on the way to work, it’s all too easy to forget the provenance of the milk. The land it grows on and the love and care that goes into every bean.
Which is why we travelled all the way to Mallanganee, just a few hours inland from Byron Bay in Northern New South Wales. Because we wanted to reconnect the customers of Vitasoy with the provenance of the soy milk they drink every day in the city.
Gen C worked as the creative agency & production company to create a story on Stuart Larrson who explains the process of the soybean for Vitasoy from 'field to plate'.