In a stunt to introduce its "Mixer" game streaming platform, Microsoft put on a fireworks display that viewers could control themselves. Making of & behind the scenes 215mccann.com/work/detail/mixerworks
Our role in this project was to create a web-based interface (build upon the Mixer platform) which enabled viewers to choose the color, shape and size of the fireworks. As community members spent Sparks (Mixer's interactive currency), their names and Spark contribution appeared in a real-time ticker.
- 215 McCann, Agency — 215mccann.com
- Tool Of North America, Production — toolofna.com
Case movie by 215 McCann — 215mccann.com/work/detail/mixerworks