RT: 12min 26sec
In this animated adaptation of Friedrich Nietzsche’s never completed, posthumously compiled, ramshackle and infamously misused “magnum opus”, a lost little N. wanders one night into the echoing halls and through the empty food courts of the historic Merchandise Mart, in search of her faithful dog, Power, who has slipped his leash.
Together, their mission is nothing less than the transvaluation of the world’s largest retail space.
Using footage shot onsite at this historic building, in combination with hand drawn animations and selections from "The Will to Power" read in a child-like voice, strange resonances and dissonances occur between the eerily empty shop fronts and Nietzsche's words -- which are sometimes grandiose celebrations of 'the strong' over 'the weak', and sometimes weary reflections on the inevitability of decline.
More abstractly this piece is a darkly humorous meditation on the valuable -even necessary- role that notions such as nihilism, despair, and failure have to play in the radical transformation of societal values and the dangers of applying "affirmative" philosophies in an environment filled with manipulative iconographies and fetishized commodities .
This is especially so in a society premised on the imperative of perpetual growth. If we do not strategically reclaim these "negative" affective modalities, we run the risk of re-inscribing the same myth of eternal "returns" in our utopian visions of the future.