Culture Track 2011 is LaPlaca Cohen’s fifth installment of our ongoing national research study of the attitudes and behaviors of cultural audiences, examining trends in attendance at visual and performing arts events and the motivators and barriers that affect participation.

From the project’s inception, we have sought to go a level deeper than other studies to gain a fuller understanding of how and what arts audiences are thinking. We want to know even more about motivations and the underlying reasons for people’s interaction or non-action with culture.
This remains our goal: to help our colleagues in the field better understand where the arts stand in people’s lives and how we can better inspire them to engage with the arts more often and in more meaningful ways.

What’s New in 2011
Along with questions that are consistent from year to year, this year’s survey framed current online and social media practices and outlined the overarching trends that take advantage of them.

With rapidly growing online communities, many institutions have struggled to realize or fully understand the potential of this shift in audience development. Culture Track 2011 addresses this concern head-on with informative and actionable research from which arts professionals can make informed decisions.

With several years of data now available, we examine year-to-year trends and also looked into emerging areas of interest such as use of new media as information sources and entertainment. Culture Track 2011 incorporated findings from Culture Track 2007 and Making Culture Count, as the study was previously known when it was conducted between 2003 and 2005.

About the Presentation
Culture Track 2011 was presented at 8:30am on Friday, April 15. LaPlaca Cohen—joined by our partners at AMS Planning & Research and the Alliance for the Arts— explored a range of current issues illuminated by the study that affect arts and cultural organizations.

The audience for Culture Track is comprised of leaders in the cultural community, including visual and performing arts organizations, philanthropy, sponsorship, media, technology, and research, all of whom contributed to a lively forum.

The discussion was hosted by The New York Times Department of Community Affairs

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