Nike: Hadar

I went to Nike with an idea. The idea started as a way to showcase multiple athletes in different sports using tilt shift time lapse photography and composting. After talking with Nike about what they were looking for we decided to narrow it down to one sport and one athlete. In comes Laura Hadar and snowboarding.

We had a general storyboard to follow. But as the piece was so complex visually we had to sort of just shoot and see what we got almost. And boy did we get a lot. It took weeks to organize the footage and to find a path. To connect one shot with another and then another until we finally had a rough sketch of a final story.

Once all the footage was shot and logged we only needed one final group of shots to complete the piece. The snowboarding. Unfortunately Laura was injured at the end of the season and we had to postpone the final shoot.

This actually may have been a blessing in disguise. It gave us the opportunity to really dig in and refine the look and feel of the piece.

What we ended up with is something that we are very proud of. Something fresh and new. Something exciting.

Credits

Agency: Tytan (tytancreates.com)

Client: Nike Snowboarding

Production Company: Tytan

Director: Brad Kremer

Creative Director: Brad Kremer

Executive Creative Director: Scott Jacobs

Executive Producer: Jim Stone

Director of Photography: Brad Kremer

1st Camera: Brad Kremer

2nd Camera: Roxy

3rd Camera: Jim Stone

2D Compositor: Mark Nguyen

2D Compositor: Alex Farkas-Worthy

2D Compositor: Aaron Gravit

3D Artist: Dean Fowler

Sound Design: Aaron Gravit

Editor: Brad Kremer

Music: Shaun Lee's Ping Pong Orchestra- East West

Equipment:

Canon 5DMKIIs and 1DMKII

Glidetrack dolly

Final Cut Pro

After Effects

Shot in Portland Oregon, Salt Lake City, Tokyo Japan and Tybee Island, GA.