Heineken asked MINIVEGAS to help them "Light up the night" for the launch of their new STR bottle. The bottle debuted along with our installation at Salone Del Mobile, a prestigious design fair, in Milan, Italy.
This installation, one of many MINIVEGAS will create for Heineken this year, is a Microsoft Kinect based light piece that responds to the movement of a user or the actual Heineken STR bottle itself.
Various predefined animations such as the Heineken star can be triggered if a user strikes a certain pose. 6 people can actively engage with the mirror at once. The "light streaks" are back-projected on a huge interactive mirror in real time.
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