Intel asked us to produce an avant-garde video which which exposes the volatility of traditional hard disk drives. Our video takes place inside an old hard drive just moments before it crashes. We follow a young boy and his father as they attempt to escape while confronting various moments from their digital lives who are also struggling to survive.

Writer/Director: Brad Bischoff
Client: Intel

Honors: 2011 Intercom Competition (Gold Plaque - Best Branded Film)


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