Buzz 3D Virtual Ad Pre Testing technology provides a Controlled approach in Virtual Reality for measuring Ad Formats and Creatives, resulting in consistent outputs. Confounding issues are removed as every respondent interacts with a billboard and/or creative at exactly the same moment, in exactly the same circumstances, which means that meaningful comparisons can be achieved. This forms a baseline for judging the degree of visibility achieved by a specific advertising surface (paper, digital, backlit), location or Creative which is impossible to replicate in the real world. This technology was chosen as the Virtual Solution for the prestigious European Consortium AM4DOOH research project involving FEPE and 4 of the world's largest outdoor advertisers (JC Decaux, ClearChannel International, Exterion Media and APG SGA). You can see more about AM4DOOH in a presentation by Neil Eddleston, Director General JC Decaux OneWorld, at youtube.com/watch?v=2Wkx9JkrT7s.
For more information about Buzz 3D Virtual Ad Pre Testing technology, please visit buzz3d.com/3d-ad-pre-testing-copy-testing.html