Session Theme: Workshop: Innovation and the Five Lenses Innovation is a process that can be structured in many ways. In this session, we'll learn about an approach using five insight lenses and a method called 'insight crashing' to maximize the output of innovative ideas. Understanding these lenses will forever shift your perspective and the way you approach design and innovation. The five lenses are not only powerful tools for problem solving, but at their core a new mindset.
Meet Joher: For many years Joher's career focused on helping large corporates protect their supply chains from against natural disasters across the globe. Four years ago he realized a large part of himself was missing in the work place and embarked on an academic and professional journey into design and innovation. Since then he has worked with companies large and small on designing new products, services, experiences, and business models. Most recently he was a Strategy Designer with Business Models Inc, producers of the Business Model Canvas where he used design and innovation methods to design new business strategies. Joher holds bachelors degrees in Aerospace and Mechanical Engineering from UC Davis, and an MBA in Design and Innovation from UC Berkeley's Haas School of Business.
Pre-Reading List
+ Innovation and Challenging Orthodoxies
+ Orthodoxy Ideation
+ Finding White Spaces
+ Combinatorial Innovation
Discussion Questions
+ Identify an orthodoxy in your every day life - maybe its part of your morning routine, during your commute to work, what you do in the office, etc. - and find a way to break it. Feel free to be as creative, serious, or silly as you can. Come prepared to share what you came up with.
+ Think of a company that you feel has successfully (or unsuccessfully!) entered an industry white space. What did you find? Hint: These are often companies that are right under your nose!
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