Children, they don’t decide on anything, especially when it comes to clothes. Du Pareil Au Même and their agency les Gaulois have thought up an experiment where the roles are reversed.
For one day, children are going to dress their parents as they wish. The goal of this experiment is to raise awareness among parents that their children are entitled to their own tastes and would like to have more freedom to dress the way they want.
#KIDSREVENGE, the new viral social challenge that puts parents in their place and gives back children’s freedom.
LES GAULOIS AGENCY
Chief Creative Officer: Xavier Beauregard
Creative Director: Alexandre Drouillard
Art director: Florence Vignon
Copywriter: Vanina Guillier
TV Prod: Menelle Bensalah
PRODUCTION and SOUNDS : HRCLS (Hercules)
Director: Marc Cortes