In her BlogWell New York presentation, American Express', VP, Digital Marketing & Social Media Development, Pepper Roukas, shares how they are leveraging cause marketing in social media to connect with Cardmembers and potential customers.
BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit socialmedia.org/blogwell/
BlogWell is produced by SocialMedia.org and GasPedal.
Learn More: gaspedal.com and socialmedia.org