Blue Chalk Media collaborated with the Portland-based ad agency, North, to tell the story of Pacific Foods and its commitment to helping alleviate food insecurity for children in Oregon.
In Oregon, about one in five children do not know where their next meal is coming from. As an organic food company focused on quality tasting, healthy meals, Pacific Foods knew they had great potential to help kids in their community.
In 2012, they started a food box program where they sent hundreds, and then thousands, of boxes filled with nutritious, protein-rich meals home with school children to feed their families over the weekend. This year, Pacific is expecting to donate 16,000 boxes—about 120,000+ meals—to kids in the Portland area.
In creating this film, we spent time on beautiful farmlands in Oregon where some of Pacific’s food is grown. We saw the research lab where employees create and test recipes. We spoke with the CEO of the Oregon Food Bank, a school counselor and employees of Pacific to better understand the pervasiveness of food insecurity in the state and Pacific’s role in addressing it. We also got to meet Michelle Werts and her three grandchildren who opened up to us about her own struggles to provide healthy food for her family and how they depend on the Pacific boxes to supplement their meals.
Created by: Blue Chalk Media (bluechalk.com)
Rob Finch, Director
Steve Rauner, Executive Producer
Julianne Parker, Producer
LoraLee Stapleton, Senior Brand Director
Natalie Taylor, Assistant Producer
Jamie Francis, Director of Photography
Kristina Day, Senior Writer
Matt Genz, Content Producer
Jason Greene, Assistant Camera
Greg Snider, Editor
Kaleen Anderson, Art Director
Maria Kjellstrand, Assistant Editor
Srushti Kamat , Production Assistant
Digital One, Sound Design
Little Girl and the Robot, Original music composition