Swedish Armed Forces – Soldier/Sailory (Acne Production/DDB Stockholm)

If you think I look ridiculous, do it yourself!

In this recruitment test for the Swedish Armed Forces you use your webcam to complete a series of tests. You use your arms to wave at the objects appearing on screen, when you do so you load and activate them in different ways.

The interface sounds were designed to create an almost physical feeling of the objects on the screen.

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