Madea’s Big Happy Title Sequence
By Mark Williams
Below the Line
The title sequence, as a separate art from the rest of the film, almost seems like a throwback to mid-20th-century filmmaking, conjuring up images of the legendary Maurice Binder titles on James Bond films, or Saul Bass animation for Stanley Kramer or Alfred Hitchcock.
Steve Viola, creative director of Santa Monica-based Rok!t (yes, that exclamation mark isn’t a typo), helps bring the animated title sequence back into the forefront with their CG-yet-retro work on the latest Tyler Perry outing, Madea’s Big Happy Family...