This past spring you might have seen four big, meaningful words standing tall on the mountains. Some came and went quickly. (You can only hang giant letters from a gondola cable for so long). Others stayed for a while. In all cases, they represent the intersection of values, principles and ideas that Aspen Snowmass holds close. But what’s the point? We believe there’s never been a more important time to proclaim from the mountaintops what we stand for, and embrace what brings us together as people. It’s #TheAspenWay.