ALAMO DRAFTHOUSE & MONDO, IN PARTNERSHIP WITH INTERVISION, ANNOUNCES COLLECTIBLE “SLEDGEHAMMER” VHS
Austin, TX--- Monday May 9, 2011 --- Mondo, the collectible art boutique arm of Alamo Drafthouse Cinema, is pleased to announce a partnership with Intervision Picture Corporation to release 1983’s SLEDGEHAMMER on VHS. SLEDGEHAMMER, the first shot-on-tape slasher movie for the home video market, will be the first video release of Mondo Video, a label created to release rare genre films
in a collectible VHS format. The VHS release will coincide with the film’s first release on DVD and a Terror Tuesday screening on Tuesday, May 10, 2011 at Alamo Drafthouse in Austin, TX. Mondo Video’s SLEDGEHAMMER includes the original box art and copy from the 1983 VHS release and will be available for purchase only at MondoTees.com on Wednesday, May 11, 2011. The Intervision DVD will also be
available for purchase on Tuesday, May 10, 2011 at amzn.to/lmZGfa.
Mondo creative director Justin Ishmael says, "I am downright crazy about VHS, so it gives me great pride
that we get to make SLEDGEHAMMER the first release on our new Mondo Video label. There has been a major resurgence in VHS collecting the last few years after it was announced that the tapes would stop being made, so being fans ourselves, we jumped at the opportunity to actually resurrect the format and release some of our favorite movies on VHS. People thought they killed the video tape back in 2008, but like a phoenix, it is rising from the ashes! Never Forget!"
“Either by way of budget constraints, warped vision or both,” says Intervision marketing director Evan Husney, “SLEDGEHAMMER is a piece of a cinematic underbelly from a universe all its own. This is the new cult canon: Buried in obscurity and ripe for reintroduction, it delivers top-shelf bizarro derangement, gonzo action, transcendental fever dreams and beyond.”
Alamo Drafthouse’s Terror Tuesday programmer Zack Carlson, says “1940s scientists put years of study into creating the nuclear bomb, but it wasn’t until the first tests at Los Alamos that they realized its inhuman powers of absolute destruction. Four decades later, filmmaker David Prior similarly unveiled SLEDGEHAMMER, a shot-on-VHS masterstroke of anti-intellectual decimation. On that day, cinema quietly crumbled into dust. Ted Prior (star of Deadly Prey; brother of the director) leads a cast of self-
loathing alcoholics who face off against a shape-shifting, dimension-crossing spectre with a penchant for blunt object trauma. By the end, brains, bowels and Budweiser will be smeared across every inch of the walls. A rewardingly lethal collision of ‘80s slasher video-vomit, suburban legend and unintentional surrealist art, Prior’s supernaturally disabled death opera is the most visionary migraine to ever pummel its way into your skull. If you survive it, you’ll never ever forget it.” Get tickets here drafthouse.com/movies/terror_tuesday_sledgehammer/austin.
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Among the DVD’s bonus features will be the short segment "HAMMERTIME!," where the Alamo's Terror Tuesday programmer Zack Carlson talks about the unique majesty of SLEDGEHAMMER and the unstoppable, incalculable power of '80s shot-on-video horror in general.
Mondo is the Alamo Drafthouse's collectible art boutique, featuring designs from world famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. Championed for their limited edition screen printed posters, Mondo focuses on bringing art back to movie posters by working with artists such as Olly Moss, Tyler Stout, Martin Ansin and others. Besides creating stunning works for beloved classics and contemporary films, Mondo produces posters for featured Alamo Drafthouse events and inaugurated a "Director's Series" that will focus on a celebrated
filmmaker's body of work. Mondo recently announced its first project as a game publisher with the adaptation for Hobo with a Shotgun, available exclusively on Apple’s App Store for iPhone, iPod Touch and iPad.
About Alamo Drafthouse
The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named “the best theater in America” by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood Studios. The Alamo Drafthouse’s collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website.
About Intervision Picture Corporation
Intervision was founded by the late Larry Gold, Sr., a pioneer of ‘70s film distribution and ‘80s genre VHS, and reactivated in January 2011 with the DVD releases of Goya Award Winner Jess Franco’s 1973 rarity Sinister Eyes Of Dr. Orloff and his acclaimed 2010 ‘audio-visual experience’ Paula-Paula. In April 2011, his estate announced that Severin Films would handle all future marketing and production. Severin, founded in 2006 with offices in Los Angeles and London, has been called “well on its way to becoming the greatest indie label of all time” by BlogCritics.org. Their DVD and Blu-ray releases include Alejandro Jodorowsky’s Santa Sangre, Jess Franco’s Macumba Sexual and Bloody Moon, Walerian Borowczyk’s Immoral Women, the unrated Director’s Cut of Just Jaeckin’s Gwendoline, Richard Stanley’s
restored Hardware, Enzo Castellari’s original Inglorious Bastards, Oscar®-nominee Patrice Leconte’s The
Hairdresser’s Husband, Don Sharp’s Psychomania and Roman Polanski’s What?. Severin’s upcoming HD
restorations include Ted Post’s The Baby, Eugenio Martín’s Horror Express and Richard Rush’s The Stunt Man. The company’s theatrical releases include Birdemic, Devolved, and the forthcoming horror anthology The Theatre Bizarre.