To help Uber drivers take their first trip, we produced a step-by-step onboarding animation that demonstrates how to use the Uber Driver app. The two-and-a-half minute animation has a unique illustration style that integrates the app’s interface to familiarize first-time drivers with what they can expect to see. Pretty and practical, the animation delivers useful information in a fun and intuitive way that is both welcoming to new drivers and useful to those who wish to polish their services. The animation now sits on the Uber app and social channels as the go-to instruction video for drivers around the world.
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