MAD brings together designers, artists, craftsmen and scientists – people who are unlikely to meet under different circumstances. Theories and hypotheses are tested in practice by creating new things and experiences. MAD embraces soft definitions of design and art, by creating useful and aesthetic objects during irresistible authentic work by treating materials, where rules and discipline of crafts evoke a challenge and creativity.
«On our planet, all objects are subject to continual and inevitable changes which arise from the essential order of things. These changes take place at a variable rate according to the nature, condition, or situation of the objects involved, but are nevertheless accomplished within a certain period of time. Time is insignificant and never a difficulty for Nature. It is always at her disposal and represents an unlimited power with which she accomplishes her greatest and smallest tasks», said French naturalist and forefather of modern biology Jean–Baptiste Lamarck (1744–1829).
Engineers have turned biology into a design discipline, and it is up to us whether we will know how to use it. Nowadays at home we can biologically grow our own food, fuel, medicines, fragrances, mushrooms, various fibres and other materials and matters. The world is changing from the paradigm of technical objects to that of biological systems — MAD 2017 combines them into one.
MAD 2017 focuses on traditional and urban farming. The methods of the traditional farming are expensive, and the cultivable land is limited. Already in the near future it will not be able to provide mankind with sufficient amounts of nutrients necessary for its existence.
During MAD 2017 the 16th century Sigulda castle was turned into an indoor farming workshop, where six work groups will seek practical solutions for world’s overpopulation and nutritional problems.