Partnering with PATTISON Outdoor and PATTISON Onestop, REACTINE gave consumers extra value while promoting their Extra Strength allergy medication.
Taking a more dynamic approach to advertising their campaign made use of PATTISON’s proprietary smartAD technology. smartAD enabled REACTINE to update their messaging based on the daily Pollen Forecast, informing allergy sufferers in Toronto whether pollen counts that day were ‘High’, ‘Medium’, or ‘Low’.
This campaign ran in Toronto on static digital and full-motion video products, including Digital Superboards, Digital Videoboards, Digital Matrix Walls in Toronto’s PATH, and PATTISON Onestop’s Digital Office and Transit Networks.
