This project was my first venture into the world of slow motion demo shots, and a pretty successful one, if I may judge it myself. It’s been shot over the course of 24hrs on Phantom HD and edited in my standard After Effects environment.

I am particularly happy with this commercial, since I had full creative control over all of its aspects. From concept and creative direction through directing the shoot, to post, vfx and music – I was able to execute the project precisely as I imagined it. In fact the final result is nearly 100% identical to the first storyboard-based animatic, originally pitched to the client.

Credits:
Executive Producer: Elif Neylan Levent
Directed, Edited & VFX by: Quba Michalski
Director of Photography: Nick Sawyer
SFX Supervisor: Kaan Hanoglu
Music by: Omer Ahunbay / Jingle House
Creative Director: Quba Michalski
Agency: Bed and Breakfast
Client: Haribo
Production House: Telesine

View the original post at QubaHQ:
qubahq.com/2011/05/sun-ich-purely-fruit/

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