James Lake works with the medium of cardboard to create large scale 3D sculptural pieces. Cardboard isn’t the first material that comes to mind when people think of art. Artists use a variety of mediums to express themselves, be it paint, clay, or even bronze, but cardboard boxes are usually used to transport their work - not create it. The cardboard is then discarded – hopefully to be recycled – and not thought of again.
After conducting a study of over 2000 British citizens, packaging company Rajapack, found that although people in the UK understand the importance of recycling , in practice we don’t always recycle everything we could. With this in mind, Rajapack commissioned James to create a sculpture that highlights the need for recycling and finding more sustainable solutions to waste management.
rajapack.co.uk/the-art-of-recycling/
