Directed and shot by Aurelyen
Filmed in Paris - 2011
Kris Van Assche and Aurelyen – founder of Misericordia, bumped into each other by chance in Buenos Aires. Both being fans of Latin America, they chatted, got along well and discussed the possibilities of future collaboration. Kris Van Assche kept his promise and not only did he visit Misericordia’s workshops in the suburbs of Lima, Peru, but he also initiated a common project in order to highlight Misericordia’s manufacturing qualities and brand’s creative and innovative style. Joining forces with a designer of international renown is a proof of recognition, and it is with that objective that Kris Van Assche committed himself in this collaboration with sincerity and passion.
First ready-to-wear Peruvian brand, MISERICORDIA is a genuine human adventure which combines and strives for an urban modernity with a view to being ethical. The small scale and precise production of “La Cabaña de Alta Costura Misericordia’s” workshop (about 25.000 pieces per year distributed throughout the world) is carried out by about forty employees, all from unprivileged backgrounds. The company embodies alter-internationalism and wants to offer “fair” employment to contribute to the development of a poor region. During production, from start to finish, the workshop’s employees guarantee the exclusivity of unique and handcrafted designs made out of rare and luxurious fabrics such as the Peruvian Pima cotton, Alpaca wool or organic cotton.
With its utopian and egalitarian dream, Misericordia offers an alternative system where men’s work is respected and valued. Courageous and daring, this unusual workshop is an everyday gamble on the future made by its founder and designer, Aurelyen, who relentlessly travels the world to promote it.
The unexpected yet fortunate acquaintance between KRISVANASSCHE and Misericordia resulted in collaboration full of freedom, hope, respect and struggle to conserve it... To be continued...
Music by Trentemoller